This video takes me back to the ground breaking video A-Ha did for “Take Me On” when MTV was still relevant.
A few decades back, when the music industry was booming and record companies had more money than they knew what to do with, a curious phenomenon played out on Sunset Boulevard in Los Angeles. Bands started showing up on billboards.
I have always liked great Outdoor executions. Times Square is still the King of Outdoor Advertising, but it is mostly digital and LED screens. This glimpse into the past makes me nostalgic and would love to see another industry use it to this excess.