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fastcompany:

Facebook user Peter Thoeny brought this to our attention. This targeted Facebook ad featuring a machine gun seems inappropriate after the #Newtown school shooting…

Companies need to do a better job managing social media campaigns, especially during times of National tragedies. It goes for digital publishers, exchanges, and the advertiser themselves.  With so much automation occurring to be “relevant” to content, there are not enough checkpoints to prevent this type of ignorance.  It could easily have been an ad for an inappropriate movie or TV show.

fastcompany:

Facebook user Peter Thoeny brought this to our attention. This targeted Facebook ad featuring a machine gun seems inappropriate after the #Newtown school shooting…

Companies need to do a better job managing social media campaigns, especially during times of National tragedies. It goes for digital publishers, exchanges, and the advertiser themselves.  With so much automation occurring to be “relevant” to content, there are not enough checkpoints to prevent this type of ignorance.  It could easily have been an ad for an inappropriate movie or TV show.